Lua - Press and Media

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Michael DeFranco

CEO, Founder

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Michael DeFranco is the Founder and CEO of Lua, the mobile-first communications solution for high-performance organizations. He began his career at iMapData, an enterprise software company that provides security solutions to the U.S. government and Fortune 500 corporations. He started as a research intern at iMapData and progressed to become the Head Research Analyst for Legislative Intelligence, where he was responsible for intelligence verification, database design and case studies for U.S. and foreign government clients.

To bootstrap Lua, Michael built databases to help launch Bloomberg Government. He continued to work with Bloomberg Government for its ongoing research efforts. He is a participant of the United Nation’s World Forums on Education, a community member of General Assembly, a board member of Halawai (a non-profit organization focused on fostering the Hawaiian and Pacific Island community in New York City) and a New York Leader of the Foreign Policy Initiative.

Michael is a graduate of Wesleyan University where he received a B.A. in International Relations with a focus on Nation Building and The Arab-Israeli Conflict. Michael also studied at the London School of Economics and spent two summers studying Mandarin in Shanghai.


Jason Krigsfeld

Co-Founder and CXO

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Jason Krigsfeld is Co-Founder and CXO, Director of Client Success at Lua.

Jason’s extensive experiences in film production, hospitality, and FEMA ICS emergency management training give him a unique skillset that helps to address common pain points in the industries that Lua is most suited for. He is the direct contact for existing and incoming clients, and is the conduit between them and the product team. In this role he is both fosters successful implementation and adoption of Lua, and relays important client feedback to the product team.

Jason is a graduate of Wesleyan University where he received a B.A. in East Asian Studies with a concentration in Japanese Cinema and Society.


Ariel Zavala


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Ariel is CTO at Lua, and responsible for the development and operations of Lua’s product offerings.

Prior to joining Lua, he served as lead developer and IT Supervisor at EVERTEC, a leader in transaction processing and business process outsourcing in the Caribbean with presence in 16 countries. At EVERTEC, he managed a team dedicated to development and operations support where helped expand and maintain the company’s products and services.

Ariel has a M.S in Computer Science from the Polytechnic University of Puerto Rico and a B.S in Math and Computer Science.